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How canadian tire became an aggressive innovator in retail of the calgary-based forzani group (sport chek) in 2011 to store keys and cash, canadian tire’s . Canadian shoppers are already thinking and shopping in omni-channel dimensions, and so retailers are looking to change their model into a personalized approach to better meet ongoing expectations and, ultimately, enhance the customer experience. The bdc, which has a mandate to promote canadian entrepreneurship, based its figures on a review of the literature, followed by an ipsos marking survey of 1,023 canadians that was undertaken in .