The cemex way specifies everything, down to the make of computers that employees must use it can seem authoritarian at times, but it does at least ensure that communication across the company is .
The cornerstone of the cemex way corporate philosophy was transfer and standardization of best practices throughout the company allowing the information to flow freely in both directions between the corporate headquarters and new acquisitions is a primary reason for the company’s success.
There definitely is a “cemex way” the senior leaders of the company dedicate themselves to fostering and maintaining the cemex culture as ceo, lorenzo zambrano used to check kiln statistics and sales data on a daily basis. Cemex: globalization “the cemex way” donald r lessard and cate reavis rev november 16, 2016 2 been praised for its ability to successfully integrate its acquisitions by, at one and the same time,.
The case traces the historical co-evolution of positioning and the cemex way through the year 2007, and will present students with the challenge of determining whether using the same structure and. A video describing a bit of the cemex´s globalization the way we perceive it final project for the international business management certificate.